Soak @ Grosvenor Hotel

Millson Group were invited by GLH Hotels Ltd to present proposals to re-design the Grand Imperial Restaurant within the Grade Two Listed, Four Star, Grosvenor Hotel. The brief was to design a contemporary dining experience soaked in the incredible surroundings of the Grosvenor Hotel’s Grade 2 listed Victorian interior.

The client’s objective was to increase revenue through the sales of food and beverages from the space that adjoined the reception lobby. Millson Group presented proposals to re-brand and completely revitalise the former Victorian coffee house, into a modern contemporary space intended to attract and retain hotel guests who currently drink and dine elsewhere. We were challenged to provide a venue so distinctive that it would also attract the non-resident & tourist footfall from Victoria Station. To achieve this we created emphasis to all 3 access points, from Terminus Place, the Hotel lobby and Buckingham Palace Road with attractive illuminated signage which remained sympathetic to the buildings historic features, whilst bathing the approach in soft light & branding colours.

The most striking feature introduced internally was the double-fronted gantry “Island” bar positioned to the centre of the large space, between the existing Corinthian heavy set columns with symmetrically curved ends to face both public entrances. A mix of booth seating on raised platforms, fixed banquette seating and loose furniture, tables, benches and chairs define flexible space whilst a free-standing mezzanine floor with curved staircase provided a secluded area, adding covers with exclusivity to reserved guests.